Department: Marketing

Code Name Description
MRKT3190 Independent Study in MRKT Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses (juniors or seniors only).
MRKT3301 Principles of Marketing Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and...
MRKT3302 Marketing Research and Analysis A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis and report writing. Designed to promote an understanding of the interrelationship between marke...
MRKT3303 Promotional Strategy An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature...
MRKT3305 Marketing in the Start-Up Startup firms struggle with a 'liability of newness' and a 'liability of smallness.' Therefore, these firms must create maximum impact in the marketplace with the limited resources at their disposal. Marketing in the Start-Up focuses on ways in which...
MRKT4301 Retail Management and Merchandising Concepts and principles of the retail operation, organizational structure, merchandising, store location, store policy, personnel, buying, selling, inventory control, budgeting, and the impact of the Internet on retailing.
MRKT4302 Professional Selling and Sales Mgmt. Concepts and principles utilized in performing the role of the sales professional. Topics include consultative and relationship selling. Examines the development of effective communication skills.
MRKT4305 Internship in Marketing Students will work a minimum of 120 hours in an internship and will apply and add to the knowledge developed in the classroom.
MRKT4306 Digital Marketing Principles This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry specific strategic digital marketing topics designe...
MRKT4307 Social Media in Business This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, gene...
MRKT4311 Sports Marketing Sports Marketing is a specialized marketing course that is designed to prepare students to develop skills necessary to address marketing issues specific to the sports industry. This course will analyze the field of sports in terms of the practices, a...
MRKT4312 eCommerce Development in Global Market This course examines the use of Information Systems in the field of Electronic Business as it is used on the Internet, World Wide Web and associated technologies for the use of marketing, selling, and distributing goods and services throughout the wo...
MRKT4315 International Travel in Marketing This course provides an overview of the cultural awareness and sensitivity needs of the marketing decision-maker. Emphasis is given to introducing students to the skills needed in the development of business leaders. Specific attention is given to...
MRKT4330 Strategy and Problems in Marketing This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising...
MRKT4331 New Product Development and Marketing This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn...
MRKT4341 Current Topics in Global Marketing This course provides the student with an understanding of some of the contemporary issues and problems encountered in marketing from a biblical worldview. Specifically, the course explores new topics in marketing, such as mobile, social privacy issue...
MRKT4342 Services Marketing The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges cr...
MRKT4343 Global Marketing This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, econom...
MRKT4344 Marketing the Individual This course is designed for students to gain a better understanding of their own interests, abilities, skills, and values as they relate to their marketability in today's work force and society. It prepares those entering a career, changing careers,...
MRKT4345 Consumer and Buyer Behavior This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of...
MRKT4346 Customer Satisfaction Providing excellent, efficient, and timely customer service is necessary in today's business world to remain competitive. This course will include methods for managing a company's customer base and for keeping customers in order to increase profits f...
MRKT4347 Special Topics in Marketing A study of a selected topics, strategies, or problems facing the marketing decision-maker today. Examples are business development strategies, marketing for nonprofit organizations, creativity in marketing, fashion merchandising, physical distributio...
MRKT4391 Independent Study in MRKT Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses (juniors or seniors only).
MRKT51.590 Independent Study in MRKT Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses.
MRKT5301 Advanced Marketing Strategies This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities i...
MRKT5306 Digital Marketing Principles This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designe...
MRKT5307 Social Media in Business This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, gene...
MRKT5331 New Product Development and Marketing This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn...
MRKT5345 Consumer and Buyer Behavior This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of d...
MRKT6302 Business Developement Strategies Marketing strategies designed to strengthen the performance of the marketing organization will be discussed. Current topics examined in this course include strategic alliance partnerships, market opportunity assessment, market segmentation strategies...
MRKT6312 Consumer and Buyer Behavior This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of d...
MRKT6321 International Marketing This course examines the marketing strategies related to the unique problems and opportunities firms face in the international environment. The effects of cultural differences, domestic and international regulations, as they affect marketing strategi...
MRKT6331 Marketing Analysis Overall course design is to investigate the inter-relationship of information needs between marketing research and marketing management. Emphasis is upon the methods and techniques that may be employed for the collection and analysis of primary data....
MRKT6340 Marketing Strategy for Nonprofit Organi-Zations. This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricin...
MRKT6351 Online Consumer Behavior Participants will identify processes and trends in online consumer behavior and influence of that behavior. All will learn how to bridge the connection between online and offline consumer behavior. Participants will examine consumers' goals and fea...
MRKT6352 Customer Segmentation and DescriptiveAnalytics Participants will learn a variety of customer segmentation techniques that provide the framework to design and deploy highly targeted, insight-driven marketing campaigns. All will use cutting-edge analytics software to develop segmentation solutions...
MRKT6353 Social Media and Voc Analytics Participants will develop an in-depth understanding of how social media analytics and voice of the consumer (VOC) analytics are used. Utilizing a leading social media listening and analytics platform to develop a 'hands-on' understanding of how soci...
MRKT6355 Web Analytics Participants will be introduced to a broad array of website analytic techniques. All will utilize an analytics platform, such as Google Analytics, to identify visitor profiles and segments, study website usage patterns and content viewing behaviors...
MRKT6356 Predictive and Prescriptive Analytics Participants will be introduced to predictive and prescriptive analytics and the broad set of business applications these tools support. Predictive analytics use advanced algorithms and machine learning to process historical data, 'learning' what ha...
MRKT6357 Digital Storytelling and Branding Participants will focus on research and data collection, story conceptualization, and reporting methods within a primarily digital communication strategy. All will develop skills to set message goals, evaluate various storytelling techniques, and pro...
MRKT6359 Creating Value Through OperationsAnalytics Internship Creating Value Through Operations ANalytics is the process of using data analysis and business intelligence to improve effciency and streamline everyday operations in real time to increase profitability. The required internship gives students the abi...
MRKT6396 Independent Study in Marketing Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses.
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