| MRKT43L2 | eCommerce Develop/Global Market Lab | No Description Set |
| MRKT51.521 | Marketing Concepts | The topics covered in this course include an overview of marketing history, marketing strategy, environmental forces, buyer behavior, market analysis, product strategy and developments, channels of distribution, promotional strategy and advertising,... |
| MRKT51.590 | Independent Study in MRKT | Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses. |
| MRKT3190 | Independent Study in MRKT | Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses (juniors or seniors only). |
| MRKT3291 | Independent Study in Mrkt | No Description Set |
| MRKT3301 | Principles of Marketing | Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and... |
| MRKT3302 | Marketing Research and Analysis | A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis and report writing. Designed to promote an understanding of the interrelationship between marke... |
| MRKT3303 | Promotional Strategy | An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature... |
| MRKT3304 | Marketing Internship | Student will work with instructor. Arrangements for the internship will be negotiated by the student with the employer. Employer will provide intern with a variety of relevant work experience. The student will prepare and submit to the in- structor... |
| MRKT3305 | Marketing in the Start-Up | Startup firms struggle with a 'liability of newness' and a 'liability of smallness.' Therefore, these firms must create maximum impact in the marketplace with the limited resources at their disposal. Marketing in the Start-Up focuses on ways in which... |
| MRKT3305 | Principles of Advertising | No Description Set |
| MRKT4141 | Independent Readings in Mrkt | No Description Set |
| MRKT4190 | Independent Study in Marketing | No Description Set |
| MRKT4199 | Independent Readings in Markt | No Description Set |
| MRKT4290 | Independent Study in Mrkt | No Description Set |
| MRKT4295 | Analyzing Career Opport in Sports Mrkt | ANALYZING CAREER OPPORTUNITIES IN SPORTS MARKETING To study the career opportunities of the four Dallas area professional teams (Cowboys,Rangers, Mavericks, Stars). |
| MRKT4301 | Retail Management and Merchandising | Concepts and principles of the retail operation, organizational structure, merchandising, store location, store policy, personnel, buying, selling, inventory control, budgeting, and the impact of the Internet on retailing. |
| MRKT4302 | Professional Selling and Sales Management | Concepts and principles utilized in performing the role of the sales professional. Topics include consultative and relationship selling. Examines the development of effective communication skills. |
| MRKT4303 | Marketing in Non-Profit Organ | The study of marketing strategies for promotion, advertising, personal selling, public relations, fund raising, planning, and other organizational functions for public and private non- profit organizations. |
| MRKT4304 | Ind. Studies in Pub. Relations | No Description Set |
| MRKT4305 | Internship in Marketing | Students will work a minimum of 120 hours in an internship and will apply and add to the knowledge developed in the classroom. |
| MRKT4306 | Digital Marketing Principles | This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designe... |
| MRKT4306 | Social Media Marketing | No Description Set |
| MRKT4307 | International Business Culture | Course meetings and travel experiences emphasize the skills needed in the development of global business leaders. Primary course topics include: cultural values, cosmopolitanism, intercultural communication, cultural sensitivity, acculturation effec... |
| MRKT4307 | Social Media in Business | This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, gene... |
| MRKT4310 | Honors Seminar and Project | No Description Set |
| MRKT4311 | Sports Marketing | Sports Marketing is a specialized marketing course that is designed to prepare students to develop skills necessary to address marketing issues specific to the sports industry. This course will analyze the field of sports in terms of the practices, a... |
| MRKT4312 | eCommerce Development in Global Market | This course examines the use of Information Systems in the field of Electronic Business as it is used on the Internet, World Wide Web and associated technologies for the use of marketing, selling, and distributing goods and services throughout the wo... |
| MRKT4312 | Internet Business Strategies | Study of the business-oriented Information Super- highway with an emphasis on business strategy to initiate or maintain market dominance. The course will cover hands-on usage of the Internet and the personal, business, technical, and social implica-... |
| MRKT4315 | International Travel in Marketing | This course provides an overview of the cultural awareness and sensitivity needs of the marketing decision-maker. Emphasis is given to introducing students to the skills needed in the development of business leaders. Specific attention is given to... |
| MRKT4330 | Strategy and Problems in Marketing | This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising... |
| MRKT4331 | New Product Development and Marketing | This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn... |
| MRKT4341 | Current Topics in Global Marketing | This course provides the student with an understanding of some of the contemporary issues and problems encountered in marketing from a biblical worldview. Specifically, the course explores new topics in marketing, such as mobile, social privacy issue... |
| MRKT4342 | Services Marketing | The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges cr... |
| MRKT4343 | Global Marketing | This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, econom... |
| MRKT4344 | Marketing the Individual | This course is designed for students to gain a better understanding of their own interests, abilities, skills, and values as they relate to their marketability in today's work force and society. It prepares those entering a career, changing careers,... |
| MRKT4345 | Consumer and Buyer Behavior | This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of... |
| MRKT4346 | Customer Satisfaction | Providing excellent, efficient, and timely customer service is necessary in today's business world to remain competitive. This course will include methods for managing a company's customer base and for keeping customers in order to increase profits f... |
| MRKT4347 | Special Topics in Marketing | A study of a selected topics, strategies, or problems facing the marketing decision-maker today. Examples are business development strategies, marketing for nonprofit organizations, creativity in marketing, fashion merchandising, physical distributio... |
| MRKT4391 | Independent Study in MRKT | Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses (juniors or seniors only). |
| MRKT4392 | Creative Thinking for Marketing Decision | No Description Set |
| MRKT4393 | Digital Marketing Principles | This is an experimental course and is not listed in the current version of the Dallas Baptist University Undergraduate Catalog or Graduate Catalog. Experimental courses are identified by a '9' as the third digit of the course number (e.g., ENGL 2390)... |
| MRKT4394 | Special Topics in Marketing | A study of a selected topic, strategy, or problem facing the marketing decision-maker today. Examples are international marketing, consumer behavior, physical distribution, advanced marketing research, new product management, marketing services... |
| MRKT4395 | Sports Marketing | This is an experimental course and is not listed in the current version of the Dallas Baptist University Undergraduate Catalog or Graduate Catalog. Experimental courses are identified by a '9' as the third digit of the course number (e.g., ENGL 2390)... |
| MRKT4396 | Travel Studies in Marketing | No Description Set |
| MRKT4397 | International Business Culture | No Description Set |
| MRKT4398 | Marketing the Individual | This course will facilitate the development of personal skills, knowledge, and marketability in today's workforce and society, to prepare those entering a career or changing careers, as well as those moving up the organizational ladder. Include... |
| MRKT4399 | Independent Readings Marketing | To give the student an understanding of some of the contemporary issues and problems encountered in marketing and to focus on building customer relationships as well as identifying and satisfying customer needs. Also, to gain a critical capacity f... |
| MRKT4610 | Honors Seminar and Project | No Description Set |
| MRKT5301 | Advanced Marketing Strategies | This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities i... |
| MRKT5306 | Digital Marketing Principles | This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designe... |
| MRKT5307 | Social Media in Business | This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, gene... |
| MRKT5321 | Marketing Concepts | The topics covered in this course include an overview of marketing strategy and corporate planning, buyer behavior, market analysis, product strategy and developments, promotional strategy and advertising, pricing, distribution, and regulation. Eq... |
| MRKT5331 | New Product Development and Marketing | This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn... |
| MRKT5345 | Consumer and Buyer Behavior | This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of d... |
| MRKT6301 | Advanced Marketing Strategies | This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities i... |
| MRKT6302 | Business Developement Strategies | Marketing strategies designed to strengthen the performance of the marketing organization will be discussed. Current topics examined in this course include strategic alliance partnerships, market opportunity assessment, market segmentation strategies... |
| MRKT6303 | New Product Development | This course focuses on the process of creating and marketing new products. Topics discussed include the new product development process, prototyping, market assessment, new product strategies, and other related areas. The course includes a combinatio... |
| MRKT6309 | Marketing in High Tech Compys | This course will examine the unique marketing challenges present in high-technology companies. Topics include managing short product life cycles, balancing new product innovation with meeting market needs, advertising in high-tech markets, and how... |
| MRKT6311 | Power Retailing Strategies | This course examines the strategies used by retailing firms that possess the financial strength, marketing skill and merchandise that is needed to establish dominance in any market ( no matter how saturated) and make a profit. When this course is co... |
| MRKT6312 | Consumer and Buyer Behavior | This course applies concepts, principles and theories from the various social sciences to the study of factors that influence the acquisition, consumption and disposition of products, services and ideas. The principles and theories from a number of d... |
| MRKT6321 | International Marketing | This course examines the marketing strategies related to the unique problems and opportunities firms face in the international environment. The effects of cultural differences, domestic and international regulations, as they affect marketing strategi... |
| MRKT6329 | Selling & Sales Management | Effective selling techniques including computer modeling as used by modern marketing-oriented organizations. The importance of customer satisfaction and the relationship of the firm's basic mission to the sales force are emphasized through discussio... |
| MRKT6331 | Marketing Analysis | Overall course design is to investigate the inter-relationship of information needs between marketing research and marketing management. Emphasis is upon the methods and techniques that may be employed for the collection and analysis of primary data.... |
| MRKT6332 | Marketing Communications | No Description Set |
| MRKT6333 | Brand Management | Reserved for Committee |
| MRKT6334 | Social Media Marketing andInnovation | reserved for committee |
| MRKT6335 | Content Marketing Science and Practice | Reserved for committee |
| MRKT6340 | Marketing Strategy for Nonprofit Organi-Zations. | This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricin... |
| MRKT6341 | Advanced Marketing Strategies | The course examines the explicit process of formulating organizational marketing goals and strategies. The marketing planning phases of formulation, integration, and implementation, including evaluation and feedback, are reviewed and applied in vario... |
| MRKT6342 | Services Marketing | The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges... |
| MRKT6350 | eBusiness Marketing | Course explore strategic marketing in an electron- ic environment. Examination of alternative ways to promote a URL, banner ads, use of custom pro- files, how to attract and maintain e-customers, supply chain management, leveraging the Internet and... |
| MRKT6351 | Online Consumer Behavior | Participants will identify processes and trends in online consumer behavior and influence of that behavior. All will learn how to bridge the connection between online and offline consumer behavior. Participants will examine consumers' goals and fea... |
| MRKT6352 | Customer Segmentation and Descriptive Analytics | Participants will learn a variety of customer segmentation techniques that provide the framework to design and deploy highly targeted, insight-driven marketing campaigns. All will use cutting-edge analytics software to develop segmentation solutions... |
| MRKT6353 | Social Media and Voc Analytics | Participants will develop an in-depth understanding of how social media analytics and voice of the consumer (VOC) analytics are used. Utilizing a leading social media listening and analytics platform to develop a 'hands-on' understanding of how soci... |
| MRKT6354 | Social and Mobile Marketing | Participants will learn how to determine which new media selections best fulfill a marketing strategy. All will analyze the unique advantages and challenges of major social networks. Participants will develop expertise in marketing through mobile d... |
| MRKT6355 | Web Analytics | Participants will be introduced to a broad array of website analytic techniques. All will utilize an analytics platform, such as Google Analytics, to identify visitor profiles and segments, study website usage patterns and content viewing behaviors... |
| MRKT6356 | Predictive and Prescriptive Analytics | Participants will be introduced to predictive and prescriptive analytics and the broad set of business applications these tools support. Predictive analytics use advanced algorithms and machine learning to process historical data, 'learning' what ha... |
| MRKT6357 | Digital Storytelling and Branding | Participants will focus on research and data collection, story conceptualization, and reporting methods within a primarily digital communication strategy. All will develop skills to set message goals, evaluate various storytelling techniques, and pro... |
| MRKT6358 | Digital Marking and Campaigns | Participants will engage in digital-centric thinking, planning and implementation of a comprehensive marketing campaign. All will learn how different roles on a digital marketing teamwork in unison to develop online content and programs that result... |
| MRKT6359 | Creating Value Through OperationsAnalytics Internship | Creating Value Through Operations ANalytics is the process of using data analysis and business intelligence to improve effciency and streamline everyday operations in real time to increase profitability. The required internship gives students the abi... |
| MRKT6390 | New Product Development | No Description Set |
| MRKT6391 | Marketing Internship | No Description Set |
| MRKT6392 | Travel Studies in Marketing | No Description Set |
| MRKT6393 | Advertising Strategies | No Description Set |
| MRKT6394 | International Business Environment | No Description Set |
| MRKT6395 | International Travel in Mrkt | No Description Set |
| MRKT6396 | Independent Study in Marketing | Independent Study courses are devised by professors to permit students to explore material not offered in regularly scheduled courses. |
| MRKT6397 | Marketing for Non-Profit | No Description Set |
| MRKT6398 | Special Topics in Marketing | This is an experimental course and is not listed in the current version of the Dallas Baptist University Undergraduate Catalog or Graduate Catalog. Experimental courses are identified by a '9' as the third digit of the course number (e.g., ENGL 2390)... |
| MRKT6399 | Social Media Nonpft Mrkt | No Description Set |
| MRKTELEC | Marketing Elective | A generic course used for the External Transcript Equivalency Process. If the course does not have an equivalency but will meet subject area the ELEC is used along with the appropriate department to state the course is accepted with in the subject... |