Independent Readings Marketing
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General
Course Title
Independent Readings Marketing
Min
3
Description
To give the student an understanding of some of the contemporary issues and problems encountered in marketing and to focus on building customer relationships as well as identifying and satisfying customer needs. Also, to gain a critical capacity for reading and comprehending current literature in the field of marketing. To provide a foundation for managers to enjoy and reap future benefits from strategies and viewpoints contained in bookstand publications as compared to textbook.
Prerequisite
10 A Requirement block where all subrequirements are required
20 A Subrequirement block where all groups are required
30 (ALL COURSES): Take all of the following courses...