Marketing
MRKT 3301 (3-3-0) Principles of Marketing
Study of the marketing function of the firm and the impact of consumer behavior. Examines the variables of the marketing mix, product planning, pricing, distribution, and promotion. Investigation of the economic, political, cultural, competitive, and technological forces which influence the marketing environment.
Requisites: None.
Offered: Fall, Spring, Summer, Online.
MRKT 3302 (3-3-0) Marketing Research and Analysis
A study of marketing research theory and techniques. Orientation to research design, primary data generation, sampling of human populations, data analysis, and report writing. Designed to promote an understanding of the interrelationship between marketing research and marketing management.
Requisites: MRKT 3301 and MANA 3305.
Offered: Spring, Online.
MRKT 3303 (3-3-0) Promotional Strategy
An active examination of the role of promotion in the marketing mix. Includes analysis of media resources and strategies for integrating advertising, promotions, personal selling, direct marketing, publicity, and public relations. Examines the nature of the communication process and its relationship to promotions.
Requisites: MRKT 3301.
Offered: Fall, Spring, Summer, Online.
MRKT 3305 (3-3-0) Marketing in the Start-Up
(ENTR 3305)
Startup firms struggle with a “liability of newness” and a “liability of smallness.” Therefore, these firms must create maximum impact in the marketplace with the limited resources at their disposal. Marketing in the Start-Up focuses on ways in which an entrepreneur can exploit personal networks, competitive differences, innovation, rapid deployment, and exemplary customer service to differentiate themselves in their markets. An emphasis is placed on the leader’s need to move quickly, learn quickly, pivot, and maximize resources all while stewarding investments, communicating with investors, and developing a group of advisors to provide Godly counsel.
Requisites: ENTR 3301, MRKT 3301.
Offered: Fall, Spring.
MRKT 4301 (3-3-0) Retail Management and Merchandising
Concepts and principles of the retail operation, organizational structure, merchandising, store location, store policy, personnel, buying, selling, inventory control, budgeting, and the impact of the Internet on retailing.
Requisites: MRKT 3301.
Offered: Fall, Online.
MRKT 4302 (3-3-0) Professional Selling and Sales Management
Concepts and principles utilized in performing the role of the sales professional. Topics include consultative and relationship selling. Examines the development of effective communication skills.
Requisites: MRKT 3301.
Offered: Spring, Online.
MRKT 4305 (3-3-0) Internship in Marketing
Students will work a minimum of 120 hours in an internship and will apply and add to the knowledge developed in the classroom.
Requisites: Marketing major, minimum 60 hours, minimum 3.0 GPA.
Offered: Fall, Spring, Summer.
MRKT 4306 (3-3-0) Digital Marketing Principles (AGP)
(MRKT 5306)
This course will provide a theoretical and applied understanding of the Internet marketplace necessary to adapt to dynamic changes while addressing skills needed to perform daily functions. Industry-specific strategic digital marketing topics designed to analyze consumer purchasing habits, attract and convert an interested audience, will be examined. Specific topics include analytics, SEO, advertising, social media, mobile and more. (This course is AGP-eligible.)
Requisites: MRKT 3301.
Offered: Fall, Spring.
MRKT 4307 (3-3-0) Social Media in Business (AGP)
(MRKT 5307)
This course provides the student with an understanding of the modern social media ecosystem and how it impacts contemporary marketing. Specifically, the course explores how to use social media to increase brand awareness, identify key audiences, generate leads, create sales, and build meaningful relationships with customers. (This course is AGP-eligible.)
Requisites: MRKT 3301.
Offered: Fall, Spring.
MRKT 4311 (3-3-0) Sports Marketing
Sports Marketing is a specialized marketing course that is designed to prepare students to develop skills necessary to address marketing issues specific to the sports industry. This course will analyze the field of sports in terms of the practices, applications, and strategies of mainstream marketing.
Requisites: MRKT 3301.
Offered: Fall, Spring.
MRKT 4312 (3-3-0) eCommerce Development in a Global Market
This course examines the use of Information Systems in the field of Electronic Business as it is used on the Internet, World Wide Web and associated technologies for the use of marketing, selling, and distributing goods and services throughout the world. The area is changing and expanding rapidly, and this course will use student projects, readings, guest speakers and lectures to provide an overview of eCommerce to explore the international issues related to eCommerce, and to develop skills with a variety of web development tools and techniques.
Requisites: MRKT 3301 and STIM 3301.
Offered: Periodically.
MRKT 4315 (3-3-0) International Travel in Marketing
This course provides an overview of the cultural awareness and sensitivity needs of the marketing decision-maker. Emphasis is given to introducing students to the skills needed in the development of business leaders. Specific attention is given to such areas as intercultural communication, cultural sensitivity, cosmopolitanism, acculturation, effective intercultural performance, cultural management influences, cultural synergy, and world culture.
Requisites: None.
Offered: Periodically.
MRKT 4330 (3-3-0) Strategies and Problems in Marketing
This course examines contemporary marketing strategies and problems faced by a variety of companies in different industries. The course uses the case approach to cover such areas as product development, packaging, pricing, distribution, merchandising, and promotion.
Requisites: MRKT 3301 and three of the following: MRKT 3302, 3303, 4301, 4302.
Offered: Fall, Spring, Online.
MRKT 4331 (3-3-0) New Product Development and Marketing (AGP)
(ENTR 4331, MRKT 5331)
This course focuses on moving innovative and entrepreneurial solutions through the new product development process, with special emphasis on prototyping, market assessment, new product strategies, and other marketing concepts. The student will learn through the development of a strategic marketing plan for the new products or services considered. The course will also cover the process of securing patents, trademarks, and copyrights. (This course is AGP-eligible.)
Requisites: MRKT 3301.
Offered: Fall and Spring.
MRKT 4341 (3-3-0) Current Topics in Global Marketing
This course provides the student with an understanding of some of the contemporary issues and problems encountered in marketing from a biblical worldview. Specifically, the course explores new topics in marketing, such as mobile, social, privacy issues, location, global marketing in a hyper-local ecosystem, and the psychographics of the 21st century 24/7 connected consumer.
Requisites: MRKT 3301.
Offered: Periodically.
MRKT 4342 (3-3-0) Services Marketing
The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges within a service-quality framework.
Requisites: MRKT 3301.
Offered: Periodically.
MRKT 4343 (3-3-0) Global Marketing
This course has the overall purpose of familiarizing the student with the multiple environments of international business as it relates to marketing. Specifically, the course investigates how marketing strategy is affected by political, legal, economic, cultural, social, competitive and technological conditions in various national markets.
Requisites: MRKT 3301.
Offered: Online, Periodically.
MRKT 4344 (3-3-0) Marketing the Individual
This course is designed for students to gain a better understanding of their own interests, abilities, skills, and values as they relate to their marketability in today’s work force and society. It prepares those entering a career, changing careers, as well as those moving up the organizational ladder. Included is the development of career planning and management through resume and interview preparation; an industry and comprehensive job search plan; video resume and video interview; computer- generated employment opportunities through the Internet; and aptitude, personality, and motivational testing.
Requisites: MRKT 3301.
Offered: Periodically.
MRKT 4345 (3-3-0) Consumer and Buyer Behavior (AGP)
(MRKT 5345)
This course will endeavor to apply concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption, and disposition of products, services, and ideas. The principles from a number of disciplines are used to describe and explain consumer behavior including economics, psychology, social psychology, sociology, and anthropology. (This course is AGP-eligible.)
Requisites: MRKT 3301.
Offered: Fall and Spring, Online: Winter and Summer.
MRKT 4346 (3-3-0) Customer Satisfaction
Providing excellent, efficient, and timely customer service is necessary in today’s business world to remain competitive. This course will include methods for managing a company’s customer base and for keeping customers in order to increase profits for the company. Students will be given both the customer’s and the provider’s perspective of this important aspect of conducting business in the global marketplace. Special emphasis will be placed on the company’s role in creating the best environment for customer/provider interaction.
Requisites: MRKT 3301.
Offered: Periodically.
MRKT 4347 (3-3-0) Special Topics in Marketing
A study of a selected topics, strategies, or problems facing the marketing decision-maker today. Examples are business development strategies, marketing for nonprofit organizations, creativity in marketing, fashion merchandising, physical distribution, advanced marketing research, new product management, services marketing, and power retailing strategies. May be repeated for credit when content changes. Grade replacement for special topics courses may only be accomplished under special topics courses with the same topic and content.
Requisites: MRKT 3301.
Offered: Periodically.