STEMMBA.MRKT - STEM Master of Business Administration with Marketing Analytics

The STEM MBA with a Marketing Analytics Specialization equips participants to apply digital marketing and analytic skills to make data-driven decisions for comlex problem-solving. Topics will include: brand strategy, integrated marketing, and marketing analytics to further hone an expertise in marketing and data analytics. Designed for marketing professionals who want to master the more complicated aspects of data, participatns will learn how to creatively use technology and market data and digital marketing tools through specialized courses in order to help their businessses to make more informed decisions and to allocate resources most efficiently. Focus is on the impact that data analytics has on marketing, advertising, and brand strategy; it's not just driving the data, it's about making informed decisions based on meaning of that data.