BBA.MRKT - Bachelor of Business Administration in Marketing
Program Information
Department(s)
Program Long Title
Bachelor of Business Administration in Marketing
Credential Designation
BBA
Program Code
BBA.MRKT
Program Level
UG
College/School
Business
Program Description
The 24-credit-hour Marketing program prepares students for careers in retailing, sales management, advertising, brand/service management, marketing research, and global marketing.