Online Consumer Behavior
General
Subject code
MRKT
Course Number
6351
Course Title
Online Consumer Behavior
Description
Participants will identify processes and trends in online consumer behavior and influence of that behavior. All will learn how to bridge the connection between online and offline consumer behavior. Participants will examine consumers' goals and fears to find psychological, emotional, logical and sociological explanations of behavior. Additionally, consumers' online search intentions and search engine optimization (SEO) will be examined and applied.
Min
3
Repeatable
No
Number Of Repeats
0