Market Problems and Solutions

This course focuses on the role of the manager, entrepreneur and other change agents as a problem-solver, including the processes involved in anticipating, recognizing, diagnosing, and generating solutions for social, cultural, organizational, and the special class of problems known as wicked problems. In addition to the entrepreneurial change agent role in developing creative solutions to organizational problem-solving, the course will explore the possible roles of business and other organizations in addressing large-scale social and global problems. Such problems represent legitimate business opportunities and threats and, thus, the search for solutions is explored in terms of emerging business and social models.