New Business Creation

This course focuses on three components which include identifying a problem/customer fit, creating a solution that better meets the needs of customers than the existing alternatives, and creating traction for the proposed solution. The course utilizes the lean start-up methodology to teach principles but also to give students hands-on experience with enacting the principles. The philosophy is based on the idea that students learn better by doing. Through utilization of tools such as a lean canvas, customer forces canvas, customer factory and traction roadmap, students will formulate a business model and plan for executing on the model, culminating in a pitch at the end of the semester.