Marketing Strategy for Nonprofit Organi-Zations.
General
Subject code
MRKT
Course Number
6340
Course Title
Marketing Strategy for Nonprofit Organi-Zations.
Description
This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricing of nonprofit services, the distribution or delivery of products or services to the various target markets, developing a customer orientation, designing the marketing mix and the development of promotional strategies to various groups. This course contains a field-based service-learning component.
Min
3
Repeatable
No
Number Of Repeats
0