Creative Problem Solving for MarketingDecisions

Creative Problem Solving for MarketingDecisions

This course explores the relationship between the creative process and marketing decisions. Students will learn effective methods of divergent and convergent thinking as tools to solve problems, meet goals, and approach challenges and opportunities in a marketing environment. The PhD version of the course covers a more in-depth study of the selected topics in investments, including literature reviews. Also, students will develop possible future reserach topics. Crosslisted: MRKT 6301