Hospitality Industry Sales and Marketing
General
Subject code
HOST
Course Number
4320
Course Title
Hospitality Industry Sales and Marketing
Description
This course focuses on sales and marketing in the hospitality industry. Emphasis is on the unique aspects of effective marketing and sales within the hospitality industry. Specifically, the course will focus on the techniques and analysis of effectiveness of marketing within the industry. Students will learn decision-making processes for product/service development, advertising, pricing, and promotion.
Min
3
Repeatable
No
Number Of Repeats
0