Social Media and Voc Analytics

Participants will develop an in-depth understanding of how social media analytics and voice of the consumer (VOC) analytics are used. Utilizing a leading social media listening and analytics platform to develop a 'hands-on' understanding of how social media data are captured, analyzed and ultimately turned into actionable information. Participants will learn how companies are transforming their outdated customer feedback data collection practices into enterprise-wide VOC programs that generate timely insights and help companies create better customer experiences and greater brand loyalty.